San Francisco 49ers tight end George Kittle (85) scores on a two-point play after a San Francisco 49ers running back Elijah Mitchell (25) touchdown in the fourth quarter of an NFL wild-card round playoff game against the Seattle Seahawks at Levi’s Stadium in Santa Clara, Calif., Saturday, Jan. 14, 2023.
Santiago Mejia / The ChronicleAs the Cowboys’ lead grew Monday night in their wild-card romp over the Buccaneers, so did demand on the secondary ticket market for their next playoff game.
That’s because a Dallas victory would set up a game between marquee franchises that have combined for some of the most indelible moments in NFL playoff history.
Not surprisingly, a San Francisco 49ers’ postseason game against the Cowboys moves the needle.
“We’ve seen a lot of demand and it started probably around that early third quarter when (the Cowboys) were up 24-0,” said StubHub spokesman Adam Budelli. “That’s when we started to see a lot more interest in this game. And sales have certainly exploded since then.”
Want to sit in one of the 68,500 red seats at Levi’s Stadium on Sunday? It will take plenty of green for those who have yet to secure a ticket.
Since the Cowboys set up the divisional-round game against the 49ers by beating Tampa Bay 31-14 on Monday night, it has become StubHub’s best-selling of the NFL’s four playoff games this weekend. It is outselling the second-most popular game, Giants at Eagles, by about 20%.
As of Tuesday afternoon, the get-in price (the cost of a single standing-room-only ticket) was about $450. A single ticket in the 400 Level, the upper reaches of the stadium, was about $500. The most expensive ticket, a field-level seat in Row 1 behind the visitors’ sideline, was $3,596.
That makes it a more expensive ticket than the 49ers’ only other divisional-round game at Levi’s against the Vikings in January 2020. And it costs more than their NFC Championship Game against the Packers that same season.
Still, Budelli said it’s not close to approaching historic levels.
“I wouldn’t say in totality that the pricing is that outrageous,” he said.
The 49ers sold most of their tickets to Sunday’s game to season-ticket holders and the rest were mostly sold out before their wild-card win against the Seahawks on Saturday. At the time the divisional game sold out, the lowest price was between $350 to $400, according to 49ers corporate communications director Jacob Fill.
The 49ers started selling playoff tickets for all rounds after they clinched the NFC West title Dec. 15 and were guaranteed at least one home playoff game. Fans could buy tickets for all rounds in advance and be refunded if the game did not take place. Season-ticket holders were able to purchase tickets for the divisional round for between $165 to $250, depending on the seat location.
There were about 6,700 tickets for sale on StubHub on Tuesday afternoon.
“There are still opportunities for fans,” Budelli said, “if they are willing and able to pay the price.”
Eric Branch covers the 49ers for The San Francisco Chronicle. Email: ebranch@sfchronicle.com Twitter: @Eric_Branch
